Specialty (re)insurance group Chaucer unveils their new brand identity

Leading speciality (re)insurance group Chaucer unveils their new brand identity on April 20th. Their new brand was developed to support their ambitious growth agenda and to accurately and effectively communicate the strengths of the business.

Chaucer’s new brand identity aims to reflect the firm’s brand proposition, of leading specialists in underwriting risks, empowered by a collegiate management style. Chaucer’s collaborative culture and the depth and breadth of expertise of its people is echoed in the firm’s brand line “The team of leaders”.

John Fowle, Chief Executive Officer at Chaucer, said: “I’m delighted to unveil our new brand identity today. Our new brand provides us with an opportunity to reinforce the qualities that distinguish us and shine a light on the quality of our people and our business.”

One notable change is the inclusion of Chaucer’s parent company, China Re, in their new logo. China Re acquired Chaucer in 2018 and since then Chaucer has significantly benefitted from the stability and financial strength of their parent. In return, Chaucer has helped China Re execute their international growth agenda.


Chaucer is an insurance and reinsurance underwriting group operating as both a Lloyd’s syndicate and a (re)insurance company. The business has 100 years of history as part of the Lloyd’s market. Headquartered in London, it also has offices in Dublin, Copenhagen, Singapore, Dubai, and Bermuda and a strategic hub in Miami. Chaucer provides cover across all major insurance and reinsurance lines to clients in over 200 countries.

Chaucer is dedicated to providing market leading solutions to its brokers and clients both through traditional products and through embracing innovation. In 2019, Chaucer teamed up with decision platform provider, QOMPLX, to launch the world’s first multi-peril parametric insurance product tailored to provide coverage to SMEs. WonderCover offers coverage against cyber, IT interruption and terrorism events and ensures prompt payment on claims. In 2020, Chaucer partnered with Artificial Labs, the London InsurTech to deliver smart, efficient underwriting services to brokers.

John Fowle adds “The insurance market is evolving quickly, and Chaucer is determined to be in the vanguard of this change, providing innovative solutions to new and emerging risks.”

“Since opening our Dublin office in 2017 we have steadily developed our global presence, with subsequent offices opening in Dubai and Bermuda. Support from our parent company, China Re, has been integral to this. Deepening our relationships around the globe whilst continuing to offer our clients and brokers the best possible service in the London Market will continue to be a priority for Chaucer in the coming years.”


To download the press release, please see below.

Published on 22.04.2021